Blogging, which started in the mid-nineties as a personal hobby to share one’s thoughts has indeed come a long way. It has become a major source for communicating ideas with other individuals. An estimated 175,000 new blogs and more than 1.6 million blog updates go online every day. Evan Vitale also runs his own blog pertaining to business startups and various economic facts, which might be helpful for individuals or business use.
Why should your business start a blog?
Now the question is why should your business start a blog?
A similar question arises in Evan Vitale’s mind and hopes many others when they pay attention to share their thoughts with the world.
According to Google dictionary a “blog” refers to a personal website or web page on which an individual or blogger records his/her opinions, links to other sites, etc. on a regular basis. Such information is considered more trustworthy compared to any other source of information. Maybe it is the reason why people prefer to visit official websites to get information.
Evan analyzes that the websites that are running their blogs along with their business websites get more business sales and website traffic than those who don’t. In a recent survey of business technology marketing executives by research firm “Marketing Sherpa” blogs were voted the number 4 tool for generating sales leads, if used efficiently.
What if your business runs a blog?
Many people build websites for personal or business use, but what if visitors are not pleased?
If you’re a marketer, then blogging may help you to:
Receive more sales leads:
A blog allows your business to engage with current and potential customers in a direct, informal, no-pressure way. You can communicate the strengths of your product or service, the expertise of your top executives and the breadth of your company’s experience in ways that traditional marketing and advertising don’t allow. You can practice these steps to make sure such call-to-actions:
- Add an email subscription form
- Share your content on social networks
- Use mobile-friendly features
- Offer special promotions and giveaways
- Take part in communities and online forums
13x more likely to enjoy positive ROI:
Small businesses allocate 43% of their budget to inbound marketing. Apart from this, 66% of businesses who blog once per week generate customers through their blog. Don’t forget to share your business blog on social networks, it helps to attract visitor towards your website, which may be helpful to convert traffic into sales.
Building online relationships with customers:
By 2020, customers will manage 85% of their relationships without talking to a human. This means that your consumers are more likely to do their own research about your company before your first point of contact with them. You have to ensure up-to-date business strategies for providing better information to your customers.
Companies who blog receives 97% more links to their website:
Not only will it increase your reputation, it will also increase your inbound links. Other websites want to seem helpful and credible as well and will share your content to do so. This will send their visitors to your site and gives you an opportunity to build your own relationship with them.
Trusted source of accurate online information:
Your blog serves as a great opportunity to extend your brand and showcase your personality. Be the first to break industry news and insight to your visitors, you’ll naturally become more reputable.